Future Email Marketing

Posted on by Craig Blazejewski

The email inbox is changing. With email volume higher than ever and the trend towards larger screen devices, more visual content and greater personalization, this article offers some great insight into the future of email marketing.


Many email experts will now tell you to keep subject lines to 35 characters, so they’re captured in full within iOS and Android email browsers. Beyond subject lines, in 2015, preheaders are going to become more important than ever. For example, Mail on the new iPhone will display more characters in the from name, subject line, and preheader text. This could be interesting for email marketers since they will be able to provide more engaging information for subscribers directly in the inbox view, in order to motivate them to open and click.

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