2014 Credit Campaign

“A Smarter Way”

    BRAND MESSAGES

    Career Coach
    DirectConnect to UCF
    Locations (5 Convenient)
    Pay Less (Cost)
    Schedule Options (Evening, Weekend, Online)

    PROGRAM MESSAGES

    Supporting the college’s enrollment goal, these workforce programs with fewer than 300 students will receive additional advertising.

    Building Construction Technology
    Cardiopulmonary Sciences
    Civil Surveying / Engineering
    Digital Media Technology
    Drafting and Design Technology
    Electrical and Computer Engineering Technology
    Emergency Medical Services
    Entertainment and Design Technology
    Health Information Technology
    Landscape and Horticulture
    Radiologic and Imaging Sciences

    We produced a total of 98, :30-second radio spots in with a combination of brand messages, program specific messages and Spanish language spots. The spots have a call to action to create a sense of awareness for each registration window.

    98 TOTAL SPOTS

    • Brand messages = 7 spots x 5 versions each (35)
    • Program messages = 12 spots x 5 versions each (60)
    • Pandora 00:15 reads Pandora (3)

     

    Radio – Brand (English)

    Advisors

    Convenient

    Career Coach

    Guaranteed Admission

    Personal

    Savings

    Smart Deal

    Radio – Brand (Spanish)

    Personal

    Sales Rep

    Smart Deal

    Radio – Bachelor’s Messages

    Cardiopulmonary Bachelors

    Electrical & Computer Engineering Technology Bachelors

    Radiologic & Imaging Sciences Bachelors

    Radio – Associate’s Messages

    Biotechnology

    Building Construction Technology

    Civil Surveying Engineering Technology

    Digital Media Technology

    Drafting and Design Technology

    Emergency Medical Services Technology

    Entertainment and Design Technology

    Health Information Technology

    Landscape and Horticulture Technology

    Print ads produced in English and Spanish.

    Print – English

    A Smarter Way

    A Smarter Way

    A Smarter Way

    Print – Spanish

    A Smarter Way

    A Smarter Way

    A Smarter Way

    A Smarter Way

    Program Message

    View All Featured Programs Billboards (PDF)

    Brand Message

    A Smarter Way 14VAL048_DIGITAL_OUTDOOR_1400X400 live 7.14.14 Career Coach

    A Smarter Way

    A Smarter Way

    A Smarter Way

    A Smarter Way

    Our digital strategy consists of social media advertising (Facebook, LinkedIn), pixel-based remarketing, digital banner ads and Pay Per Click (PPC).

    Facebook Ads

    Facebook Ad DirectConnect

    Facebook Ad Brand

    Digital Banner Ads

    We have over 500 versions of digital ads – 8 sizes of each message (5 brand and 11 programs), with 2 versions of each size. The banner ads promote a combination of brand and program-specific messages, with specific messages to target audience segments using geographic and demographic data.

    256 TOTAL AD VERSIONS

    • 5 brand messages  x 8 sizes of each message x 2 versions of each size (80)
    • 11 program messages  x 8 sizes of each message x 2 versions of each size (176)

     

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